Growth Review
This review is about what your website brings in, not how it looks. We went through the site, your search rankings and your reviews, and found things no one has flagged to you: 384 of your 406 Google visits last month were people typing your own name, your home county is missing from your rankings entirely, and six pages that used to rank were removed in the rebuild and now show an error page. There are smaller things too. A file Google checks on every website that yours doesn't have. A review number in your site's code that doesn't match what Google shows. It's all detailed below, and most of the fixes are already written out for you.
Here's the number that matters most in this whole review. 406 people came to infiniteenergy.ie from Google last month, and 384 of them searched "infinite energy" to get there. They already knew you. The site's real job, putting you in front of homeowners who have never heard of you, produced 22 visitors. Not because the site is bad, but because outside of Carlow it gives Google nothing local to rank.
| What homeowners Google | People / month | Your situation | |
|---|---|---|---|
| solar panels carlow | 20 | You're 3rd. The proof it works. | Yours |
| solar panels kildare | 110 | Home county, five times Carlow's size. Not in the top 100. | Missing |
| solar panels dublin | 480 | You serve it. Nothing on the site about it. | No page |
| solar grants ireland | 480 | Your grants page just entered at 40th. Nobody clicks page four. | 40th |
| ev chargers ireland | 1,900 | The biggest search on this list. Your EV page is 92nd. | 92nd |
Advertisers pay Google roughly 7 euro every time someone clicks their ad for "solar energy companies ireland". That's the going rate for one visitor. A page that ranks earns those visitors without paying per click, and it keeps working after ads stop.
Carlow shows what happens when Google has something to rank. Google has already decided infiniteenergy.ie is worth showing, third place proves that. But Carlow's 20 monthly searches are nearly all the site catches. Kildare alone is five times that volume. Dublin is over twenty times. Thirteen counties are on your service list, and each one that gets a proper page, a real page about your work in that county rather than a copy with the county name swapped, catches its own searches every month. That is how the 22 grows.
Before the site was rebuilt, it had guide pages that Google had learned to rank: a guide for homeowners, a roof suitability check, a grid connection explainer, a finance page. When the new site went live, those addresses were removed and nothing forwards visitors on. We tested every one of them this week. All six return "page not found".
| Old page | Still listed on Google for | Status |
|---|---|---|
| /solar-panels-homeowners-guide/ | seai solar grant application | Dead |
| /my-roof-suitable-for-solar-panels-ireland/ | solar roof panel | Dead |
| /grid-connection-pv-ireland/ | nc6 form, ranked 22nd | Dead |
| /finance-ireland/ | solar panel financing, ranked 21st | Dead |
| /what-happens-online-solar-roof-survey-ireland/ | solar rooftop | Dead |
| /solar-pv-battery-storage-ireland/ | solar battery storage ireland | Dead |
Google still lists these pages as of July 1st, so anyone who clicks one lands on an error page. Google will not keep sending people to dead pages for long. Once it drops them, the ranking value those pages built up over the years is lost. The fix is a set of redirects, about twenty minutes of work for whoever manages the site, and the full map is written out in section 03. Done soon, most of that value transfers to the new pages. Left for months, most of it is gone.
None of these are design problems, and none of them can be seen by looking at the site. They are maintenance. When someone is paid to look after a website month to month, this is the work that fee normally covers.
None of this needs a redesign and none of it needs us. Each fix below is ready to hand to whoever manages the site.
Start at the top. The first two blocks are small jobs for whoever manages the site. The bottom block is where the growth is.
We won't throw a made-up revenue figure at you, you know your numbers better than we do. Here's the sum in its plain parts. Third place in Carlow's 20 monthly searches currently produces almost all of your 22 non-branded visitors. Kildare is five times that search volume. Dublin is over twenty times. Thirteen counties are on your service list. Add the restored guides and a grants page in the top ten, and the 22 grows with each piece. You know what an average installation is worth and what your surveys close at. Run those numbers on even a modest multiple of 22 and you'll see why we wrote this.
Google still lists the six dead pages today. Every week they stay dead, more of the ranking value they earned is lost. Redirects done this month keep most of it. Redirects done in six months keep far less.